Institut Universitaire du Golfe de Guinée

Formations

HND Marketing Trade and Sales


1.     The objective of the training

 

This specialty aims to respond to a need expressed by businesses: surround of commercial equipped, perfectly impregnated with the logic marketing, sensitized on the changing needs of the consumer and oriented toward the development of sales in an environment characterized by the competition.

 

2.     The powers sought

General Skills

 

-    The understanding of the international economy;

-    The mastery of foreign languages; cross cultural

-    The Ability to negotiate;

-    The understanding of the professional environment;

-    To be able to work under pressure;

-     The adaptability.

 

Specific Skills

 

-    Understand strategic logic marketing;

-    Understand the challenges faced by thebusiness in a competitive environment;

-    Understand the determinants of the commercial success of thecompany;

-    Sell in anaffordable manner and cost effective;

-    Lead a sales team toward theachievement of objectives;

-    Animate a point of sale;

-    Do the carry out bench marking to increase sales.

 

 

3.  Outlets

 

-    Facilitator of the sales;

-    Attached to the customership;

-    Sales representative;

-    Responsible for the sales.


4.  Organization of the Teachings

 

Semester 1

Field: TRADE-TO-SALE

Specialty: MARKETING-TRADE-SALE

 

 

Code

 

 

Course title

Hourly Volume

Number Of Credits

 

L

 

T

 

P

 

SPW

 

Total

 

Fundamentalcourses 30% (2 UC) 9 credits 135 hours

 

MTS111

Mathematics and Computer Science

I

 

50

 

20

 

0

 

5

 

75

 

5

MTS112

Quantitative techniques

40

15

0

5

60

4

 

Professional courses 60% (4 UC) 18 credits 270 hours

MTS113

Marketing Environmental I

35

10

10

5

60

4

MTS114

Marketing mix I

35

10

10

5

60

4

MTS115

Marketing tools I

30

10

15

5

60

4

MTS116

Marketing strategy I

60

15

10

5

90

6

Cross-sectional courses 10% (1 UC) 3 credits 45 hours

 

MTS117

Bilingual training I and economic environment I

 

25

 

10

 

5

 

5

 

45

 

3

Total

 

275

90

50

35

450

30

 

Semester 2

Field: TRADE-TO-SALE

Specialty: MARKETING-TRADE-SALE

 

 

Code

 

 

Course title

Hourly Volume

Number Of Credits

 

L

 

T

 

P

 

SPW

 

Total

 

Fundamental courses 30% (2 UC) 9 credits 135 hours

MTS121

Mathematics and Computing II

10

35

10

5

60

4

MTS122

Mathematics and accounting

10

45

15

5

75

5

 

Professionalcourses 60% (4 UC) 18 credits 270 hours

MTS123

Marketing Environment II

25

10

20

5

60

4

MTS124

Marketing mix II

30

10

15

5

60

4

MTS125

Marketing Tools II

40

15

15

5

75

5

 

MTS126

Marketing strategy and approaches

II

 

45

 

10

 

15

 

5

 

75

 

5

 

Cross-sectional courses 10% (1 UC) 3 credits 45 hours

 

MTS 127

Bilingual Training II and Economic

Environment II

 

25

 

10

 

5

 

5

 

45

 

3

Total

 

185

135

95

35

450

30


Semester 3


Field: TRADE-TO-SALE

Specialty: MARKETING-TRADE-SALE

 

 

code

 

 

Course title

Hourly Volume

Number of Credits

 

L

 

T

 

P

 

SPW

 

Total

Fundamentalcourses 30% (2 UC) 9 credits 135 hours

 

MTS231

Quantitative techniques and computer skills I

 

40

 

20

 

10

 

5

 

75

 

5

MTS232

Accounting and Information System I

30

15

10

5

60

4

Professionalcourses 60% (4 UC) 18 credits 270 hours

MTS233

Marketing Management I

10

20

10

5

45

3

MTS234

Marketing Environment III

20

10

10

5

45

3

MTS235

Marketing Tools III and IV

45

20

20

5

90

6

 

MTS236

The work of synthesis and sale Policy

I

 

20

 

30

 

35

 

5

 

90

 

6

Cross-sectional courses 10% (1 UC) 3 credits 45 hours

 

MTS237

Legal environment and civic education I

 

25

 

10

 

5

 

5

 

45

 

3

Total

 

180

125

100

35

450

30

 

Semester 4

Field: TRADE-TO-SALE

Specialty: MARKETING-TRADE-SALE

 

 

Code

 

 

Course title

Hourly Volume

Number Of Credits

 

L

 

T

 

P

 

SPW

 

Total

 

Fundamental courses 30% (2 UC) 9 credits 135 hours

 

MTS241

Quantitative techniques and computing II

 

15

 

25

 

30

 

5

 

75

 

5

 

MTS242

Accounting and Information System

II

 

10

 

20

 

25

 

5

 

60

 

4

 

Professional courses 60% (4 UC) 18 credits 270 hours

MTS243

Marketing Management II

5

20

15

5

45

3

MTS244

Environmental Marketing IV

10

20

10

5

45

3

 

MTS245

The work of synthesis and sales policy

II

 

20

 

30

 

35

 

5

 

90

 

6

MTS246

Professional internship

 

 

60

30

90

6

 

Cross-sectional courses 10% (1 UC) 3 credits 45 hours

 

MTS247

Legal environment and civic education II

 

30

 

10

 

5

 

0

 

45

 

3

Total

 

90

125

180

75

450

30


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