Institut Universitaire du Golfe de Guinée

Formations

HND E-commerce and Digital Marketing

1.  The objective of the training

An HND in Digital marketing will provide you with a strong foundation in the core concepts of digital marketing. It will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

 

2.  Expected skills

 

®   General skills

 

 Work in autonomy, work together as a team;

 

 Analyze, synthesize, a professional document (French, English);

 

 communicate to the oral, written, in business or outside (French, English);

 

 Participate in /conduct an approach to the management of the project;

 

-    Know and exploit the professional networks and institutional sectors of the informatics.

®   Specific skills

 

-    Continuously  exploit  available  commercial  information  to  monitor  and develop the activity of the business unit in line;

-    Ensure  constantly  to  adapt  the  offer  e-commercial  in  function  of  the evolution of the market;

-    Ensure  the  operating  balance  and  the  management  of  the  human resources of the unit e-business;

-    Carry out actions to attract, accommodate and build customer loyalty by selling him the products and/or services to meet its expectations;

 Develop a commercial offer adapted to the clientele.

 

 

3.  Career opportunities

 

 Content Marketer, Digital  Designer,  Online  Campaign  Manager,  Social

 

Media Marketer, Email Marketer, etc;


 Inbound Marketer, Social Media Marketer, Digital PR Executive, etc.

 

-   Analytics Specialist, Acquisition Specialist, PPC Analyst, CRM Data Analyst, Email Marketer, etc.

 Digital Strategy Planner, Digital Marketing Manager, SEO Strategist, etc.


4.  Organization of teachings

 

 

·    FIRST SEMESTER

 

Field: Computer Engineering

Specialty: E-Commerce and Digital Marketing

 

Course

Code

 

 

Course titles

 

Number of hours

 

Number

Of Credits

L

T

P

SPW

Total

 

Fundamental Courses 30% (2 UC) 9 credits 135 hours

EDM111

Mathematics for computing I

45

25

0

5

75

5

EDM112

Basic Environment I

15

10

30

5

60

4

 

Professional courses 60% (4 UC) 18 credits 270 hours

EDM113

Database and SQL language

30

15

10

5

60

4

EDM114

System analysis and design

30

30

10

5

75

5

EDM115

Introduction to Web Programming

20

20

30

5

75

5

EDM116

Small business management

20

10

25

5

60

4

 

Transversal Courses 10% (1 UC) 3 credits 45 hours

EDM117

English and general accounting

30

10

0

5

45

3

Total

 

190

120

105

35

450

30

 

 

 

 

·    SECOND SEMESTER

 

Field: Computer Engineering

Specialty: E-Commerce and Digital Marketing

 

Course

Code

 

 

Course titles

 

Number of hours

 

Number

Of Credits

L

T

P

SPW

Total

 

Fundamental Courses 30% (2 UC) 9 credits 135 hours

EDM121

Mathematics for computing II

35

20

15

5

75

5

EDM122

Basic Environment II

20

15

20

5

60

4

 

Professional courses 60% (4 UC) 18 credits 270 hours

EDM123

Object oriented programming

30

15

40

5

90

6

EDM124

Digital Economy

30

15

10

5

60

4

EDM125

Legal regulations

30

25

0

5

60

4

EDM126

Strategic management

35

20

0

5

60

4

 

Transversal Courses 10% (1 UC) 3 credits 45 hours

 

EDM127

Economics and Enterprise

Organisation (EEO) and French

 

30

 

10

 

0

 

5

 

45

 

3

Total

 

210

120

85

35

450

30


·    THIRD SEMESTER

 

Field: Computer Engineering

Specialty: E-Commerce and Digital Marketing

 

Course

Code

 

 

Course titles

 

Number of hours

 

Number

Of Credits

L

T

P

SPW

Total

 

Fundamental Courses 30% (2 UC) 9 credits 135 hours

EDM231

Mathematics for computing III

45

25

0

5

75

5

 

EDM232

Applied Mathematics and quantitative finance

 

20

 

20

 

15

 

5

 

60

 

4

 

Professional courses 60% (4 UC) 18 credits 270 hours

EDM233

E Commerce technology I

20

10

25

5

60

4

EDM234

E Commerce

40

20

10

5

75

5

EDM235

Digital Marketing I

40

20

10

5

75

5

EDM236

ERP Technologies

20

20

15

5

60

4

 

Transversal Courses 10% (1 UC) 3 credits 45 hours

 

EDM237

Enterprise creation and civics and moral education

 

30

 

10

 

0

 

5

 

45

 

3

Total

 

215

125

75

35

450

30

 

 

 

·    FOURTH SEMESTER

 

Field: Computer Engineering

Specialty: E-Commerce and Digital Marketing

 

Course

Code

 

 

Course titles

 

Number of hours

 

Number

Of Credits

L

T

P

SPW

Total

 

Fundamental Courses 30% (2 UC) 9 credits 135 hours

EDM241

Technical Communication

30

15

10

5

60

4

EDM242

Introduction to Computer Application

20

20

30

5

75

5

 

Professional courses 60% (4 UC) 18 credits 270 hours

EDM243

E Commerce technology II

40

20

10

5

75

3

EDM244

Technological infrastructure for e- commerce

30

15

15

0

60

4

EDM245

Digital Marketing II

10

10

20

5

75

5

EDM246

Professional Internship

0

0

60

30

90

6

 

Transversal Courses 10% (1 UC) 3 credits 45 hours

EDM247

General economics

30

10

0

5

45

3

Total

 

160

90

145

55

450

30

 

SPW: Students Personal Work


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